EXCLUSIVE: Josh Kesselman On Building RAW Rolling Papers - 'There's Always Another Level'

In the latest episode of Benzinga's Cannabis Insider podcast, hosts Javier Hasse and Elliot Lane engage with one of the most charismatic figures in the cannabis industry, Josh Kesselman, the founder of RAW Rolling Papers. Kesselman’s passion for his product and his philosophy on life and business illuminate this riveting session.

Watch the full interview on YouTube.

Rolling Experience Redefined: Quality Meets Lifestyle

“RAW is to me the best brand of rolling papers and rolling smoking products in the world. It’s also a way of life,” Kesselman stated, explaining his vision that guides the brand's expansive product range, designed to cater uniquely to individual tastes. The product line at RAW spans a variety of rolling papers and smoking accessories, aiming to enhance the consumer’s experience in every possible way. “What is the best to me is not necessarily the best to everyone.”

Embracing Hip-Hop Culture

Kesselman also shared insights into the natural evolution of RAW papers within cultural spheres, particularly their organic integration into the hip-hop community. “You can’t even put it into words. It’s a feeling. It’s an emotion, which is what RAW is really about. So it connects with you naturally,” he noted, highlighting the intrinsic quality and authenticity that have made RAW a beloved brand among artists and enthusiasts alike.

Shaping RAW’s Authentic Growth Journey

However, Kesselman's path hasn’t been without challenges. He shared some of the numerous challenges and learning curves he faced since entering the industry in 1993, stressing that true growth comes from heartfelt engagement with the product and the community, not merely from filling a market gap. Before RAW, many of Kesselman's ventures failed because he wasn't genuinely connected with the consumer.

RAW’s Commitment: Giving Back, Driving Change

One of the most compelling aspects of the conversation was Kesselman's dedication to social impact, especially within communities negatively affected by cannabis laws. “We all get higher together,” he quipped, revealing that RAW has donated over $3 million in direct contributions to various causes, emphasizing the importance of giving back to uplift and support the cannabis community.

The discussion highlighted not only the technical aspects of rolling paper production but also the broader implications of entrepreneurship in the cannabis industry. If you want to dive deepr into Kesselman’s journey with RAW, watch the full interview on Benzinga's YouTube channel.

Read also: RAW Rolling Papers' Josh Kesselman Dreams Of IPO Without Wall Street Big Fish

Cannabis rescheduling seems to be right around the corner. Want to understand what this means for the future of the industry? Hear directly for top executives, investors and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.